All writers know that trying to get published is no fun. In fact, according to a recent Zogby poll, being ignited in gasoline, having your fingernails torn out, and passing a kidney stone were a few of the extremes that some Americans surveyed cited as being the only experiences more painful than trying to get published.
Systems. As you think about your strategy, you must have a system. You must be able to see who is on your list in a glance; have a contact manager, and be able to keep records. I personally use a system for 19.95 a month that enables me to build my list by giving away a free resource, has email features, comes with an autoresponder, has 8 splash pages, includes training on how to market as well as places to market, and much more.
Instead of just rushing into getting your leaflets out there, work out what you want from your leaflet delivery campaign. Do you just want to gain more customers? If so, what type of people do you want to attract? Where should they live? How many new customers can you handle? Or do you want to increase brand awareness? Once you’ve worked what your ideal customer is, you can then decide on the best way to get your message to that person.
This holds true for the entire internet marketing arena. There are a plethora of different services that will make your job easier and make the affiliate programs pay out a lot sooner and much more than they would without paying for certain services.
Once you’ve got your targeting sorted, you’ve now got to work out what is the best way of advertising to these people. Many people do one big leaflet drop, wait for the results to come in and then slate the flyer printing Birmingham industry when they get no results. People like familiarity, they’ll buy from you once they feel familiar with your business. If your on a budget, try doing several smaller drops on a monthly basis, alternate between two areas that way you’ll be fresh in the mind of your readers when their computer goes wrong, need some decorating, want to try a new restaurant etc. Can you remember an advert that you’ve only seen once? No. So why expect your readers to remember your advert 6 -12 months down the line.
You create and submit your profile page. There are several websites out there that allow you to introduce yourselves in details and tell your readers who you are and what you do. On Facebook, LinkedIn, EzineArticles, Google Plus, and many other sites, this opportunity is given to the account holders to present themselves. Web copywriting peculiar to this type of content could help you tell a lot in a few words.
Consider that the quality of the leaflet design plays an important role in the conversion rate. For example, the difference between 0.5% conversion rate and a 1% conversion rate will mean that one leaflet converts at 5 leads per 1,000, whereas another will convert at 10 leads per 1,000, which makes a lot of difference. This will all be down to the quality of the design and call-to-action.